It Doesn’t Always Need to be About the Past
Why is is that every time an automaker re-designs a particular model, or brings back a nearly-forgotten nameplate, or even mid-cycle facelifts a car, that the very first fucking thing I have to read is every self-important know-it-all posting that they should have made it look like the 1961 model? SERIOUSLY?!
Here’s a quick thought, you morons: Not every car has to look JUST FUCKING LIKE THE ORIGINAL MODEL. Tastes and design requirements change. You wouldn’t sell a whole lot of Cadillacs today with giant fins or 150-lbs of trim on the flanks. Oh, you can bet your ass that there would be a half-dozen greaseball mooks on the East coast putting in advance orders (“Hey Joey… weez kin paint ‘Teen Angel’ on da continental kit! An’ I gots you some new fuzzy dice, bro!”), but following that, it would have no place in the modern day.
Don’t get me wrong, I’m all for brand and model continuity, and a little nod to tradition is outstanding. Hell, I bought my Challenger based on that. Then again, that car was done RIGHT. It’s not a cartoon-ish caricature of the original like a certain Camaro. On the other hand, would I have been even remotely interested in the car had it looked like the ’78-83 models? Probably not. It’s about instilling some heritage, and knowing how that will work with the current (and future) brand direction.
Consider the return of the Thunderbird in 2000. Holy moly… what a catastrophe. That whole retro-design phase ruined it for a lot of cars, not to mention design enthusiasts. Back to the Challenger, what if, in 1970, we weren’t offered a fresh take on the Pony Car concept, but rather a 1937 Dodge coupe-looking thing with a wing on the back and a dual-snorkel hood? Would have failed, and gone down as a styling flop. This would have happened because people used to celebrate design and inventiveness. Perhaps this explains why every TV show is the same regurgitated bullshit, and why reruns of said shows sell like hotcakes. Originality just ain’t what it used to be.
Nostalgia can be a great thing, just keep it the fuck away from the new car-buying public in general.