Archive | February 2015

Fast, Cheap, and Terrible: You Really CAN Have Everything

photchopping hell

I see far too much of this bullshit on the interwebz:

“I’ll do your rendering for $100!”

With “rendering” meaning “a loosely cobbled-together bunch of photos I Googled and then made attempts to stitch together with the two tools I can sort of use in Photoshop.”

cheap rendering

One last time, kids: NOT a rendering. Not on the best day of your life. And if you’re paying for, and supporting this crap, well, you’re not “on a budget”, you’re “A BIG FUCKING PART OF THE PROBLEM”. While it’s great that some cars have a huge-by-enormous budget for exotic and one-off parts, you simply need to realize that care and planning can make even a home-built ride a stand-out. If you’re willing to cheap-out on the very design of your project, well, it’s a given that you’ll do likewise in the build. And please don’t come to me in the eleventh hour of your SEMA proposal deadline with some fucking sob story about how you need a rendering, but you already threw money away on the photo-hack you just received from the kid on the forum. You knew going into it that some $100 rendering wasn’t going to make a manufacturer all hot and bothered, and squeeze out a new car for you. Too many things wrong with that mindset to even approach it here.

There are professionals out there who do great things in Photoshop, should that be the look you’re after… and plenty of other artists working in all media (should one of those be the look you’re after) who can craft something to actually be proud of, versus bragging that it only cost a few bucks. A rendering is a work of artistry and design, and a good one brings years of experience and knowledge to the table… Not simply some shit that your seven year old could pull off in 30 minutes. Keep in mind that the photo-hack of the Hirohata Merc will always be just a photo-hack of the Hirohata Merc and not YOUR Merc, no matter how many layers of flames or how big a set of smoothie wheels with poor camber and perspective some douche pastes on there. And for the record, you’re not “helping some new artist get a start”. You’re simply enabling yet another talentless hack with either a trial or pirated software to further soil a part of the industry that works its ass off to be continually undervalued. You deserve a series of ingrown toenails and festering boils on your heels, you dirtbag.

A rendering should represent YOUR vehicle, and showcase the pride and planning of your project. You know, thinking about it, maybe some projects are best left at this level anyway.

/drops knowledge AND the microphone; heads off stage.

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V8 Radio Podcast!

pck studio card

Spent some time with Kevin over at V8TV (and V8 Speed & Resto!), and we recorded a podcast for your enjoyment.

We talk design, cars, the future of the custom car industry/hobby and more… before devolving into custom vans, and a plan for the ultimate SEMA show display vehicle and and interactive pavilion to house the thing. It’s genius.

I had a blast talking with a good friend, and can’t wait to do it again! HUGE thanks again for having me on!

Give it a listen here: http://www.v8radio.com

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