Six Tips When Attending Trade Shows You Don’t Belong At

sema booth babe

Oh, SEMA, you bring out the best in me.

Today’s topic: A Half-Dozen Helpful Tips on Fitting in Where You Obviously Don’t Belong — This Means YOU, Guy Who Either Mooched a Pass or Works Somewhere on the Very Fringe of the Industry (ATTN: Guy Who Supplies Thumb Tacks to the Local Auto Parts Store)

1. Don’t grab every pen, Post-It pad, sticker, magnet, ruler, sippy cup, catalog, magazine, DVD, keychain, light-up mascara case, sunglasses clip, lanyard, really tiny pouch to hold, well, really tiny things that you grab at other booths, or extra bags as you stroll by every booth… much less HANDFULLS of them. This tells me that you’re either a complete douchebag, or that you are a hoarder, and yes, probably also a douchebag.

2. Speaking of extra bags, that giant-size tote you’re hauling (with 1/3 of your giant mass listing to starboard to compensate) makes it easier to spot you from afar when I’m looking for outsiders to walk in front of as they take a photo with their flip-phone at mid-stride. There is no fine line between grabbing a few things and EVERY GOD DAMN THING YOU COME UPON. Rather, it’s a giant, conscious leap to make, and your chances of sticking that landing are as good as, well, the next item on our list…

3. No, Skippy, Miss Valve Stem 2014 wasn’t really into you, or super-excited to have another photo shot with you. While you may think that the previous 400 lard-ass, hangers-on waiting an hour to meet her and get that poster were but a warm-up to your brilliant entrance, lugging 3 metric tons of promotional materials and bashing that load into her leg, you can rest assured that all she’s thinking is “only four more hours today, and but three more days until I can cash that check! And why does this guy smell like stress balls and catalog paper, mixed with onions and Axe spray?”
While the people who actually BELONG AT THE SHOW and are WORKING are trying to squeeze past you and the 400 others just like you to get to a meeting, just know that you SHOULD take it personally when I mutter “get the fuck out of my way” to you. That week isn’t play time. It’s feed my family time. Stay home, and look at pictures of booth girls on your favorite forum between taking jabs at cars you’ll never have the skill to build, you pile of shit.

4. Stopping, mid-stride in a busy aisle to text your bros isn’t the wisest idea. I forces me to pretend that I didn’t see you when I plow into you, and then pretend that I’m sorry. That saps energy I was saving for when I have to attempt to control every fiber of my being from punching you in the throat when you finally end your phone call to your bros at home about how hot Miss Fender Washer is, and how she signed your poster “CALL ME, LOL!”, and step out of that stall after 20 minutes of hearing “No, bro, it gets better!”, and look at the line of 35 angry colons waiting to explode.

5. If nothing else, DO NOT use someone else’s pass, or try to slip in with last year’s, or some doctored pass or otherwise. What are you, like five years old? And no, I don’t believe that the Asian guy’s real name was Jesus Angelino Martinez de Venuza. I’m not buying it.

6. For the love of all that is holy, DRESS APPROPRIATELY. Nothing makes you look more out of place than the stained t-shirt, shorts and flip-flops. Honestly. If you can’t respect my industry, at the very least respect yourself. It’s a PROFESSIONAL TRADE EVENT. Not the fucking Piggly Wiggly on Thursday night, you trash.

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About drawinghotrods

I draw cars. I also provide full-service hot rod design and illustration, custom car, graphic and web design tailored to the custom automotive aftermarket, including logos, branding, project planning and research, and even apparel design. Need an ad, some copy, or a jump on social media? I do that, too. My mission is straightforward: To consistently provide the ultimate in design creativity and customer service, with an experience and artistic vision that is second to none. While working to raise the standard of automotive illustration, I seek to educate the public with regard to the labor and sacrifice required to create a work of fine art.

One response to “Six Tips When Attending Trade Shows You Don’t Belong At”

  1. Mark James says :

    Very well said. SEMA has gotten out of control. I am taking a year off in 2015 because I can’t deal with the crowds. i spend $3K plus each year to fly out, hotel, transportation, meals, tips and perhaps a t-shirt but I can’t get any real business done because of all the pen grabbers.Wake Up SEMA!

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