FREEMA… I mean SEMA
Some helpful hints and tips for making the most of your “Give Me Free Shit for My Project” SEMA Trip:
1. Be “in” the industry. It helps to have some sort of an established presence. I mean beyond the whole “I have a cool car/truck/bicycle”, or the “I bought so-and-so’s cool car/truck/bicycle”. Have a shop. Perhaps some sort of ACTUAL clout, outside of your five good-time buds.
2. Don’t drop names of people who have no clue that you’re using their name. It’ll make for some good times when the rep you spoke to speaks with me following the show; probably some awkward ones for you moving forward.
3. If you’re going to use your connection with an artist or designer to further your agenda, it helps to utilize a rendering drawn BY that artist for the “project” you’re dreaming up as you go along. See “awkward” above in tip #2.
4. SEMA isn’t your personal fucking gift box. It’s a trade show. The professionals are there to network, and plot and plan the coming year. Your dumb ass just makes it feel a lot longer than the week needs to.
5. Stop bugging the designers for free renderings with promises of “getting some coverage”. Chances are, if the designer is at SEMA, they certainly don’t need you.
6. Yes, we pro’s notice that the name on your badge doesn’t fit with your face… and we can sure as fuck bet that you don’t belong. Your loud-mouthed horseplay on the show floor gave it away early on.
7. I’m not your “boy”. I built this business myself (as did all of the working artists and designers), purely on the reputation of good work, and I’ve been blessed to make the connections I have. I work my ass off for them. If you’d like to think that you’re any part of this, cut a check, and I’ll consider making you a partner.
8. Nobody, and I repeat NOBODY owes you shit based upon promises. In this business, it’s all about what you’ve done before the current project. Nobody cares about what you haven’t done yet. If anyone tells you differently, they’re just as full of shit as you are, and you should hook up, and spend your days hoping and dreaming. We’ll look for it next year in the same “proposal” you’re pushing in peoples’ faces.
I promise that we’ll be less negative next time. Maybe.